Knowing the behaviour of the Baby Boomer, X, Y, Z and Alpha generations is a factor of great importance in the business world.

Knowing the behaviours of these generations makes it possible to identify their unique habits and characteristics in order to harness their full potential and achieve great results.

With that in mind, I have gathered some of the main characteristics that define these generations:

Baby Boomer generation

Baby Boomers are people born between 1946 and 1964. The term Baby Boomers was coined in reference to the population boom that took place after the end of the Second World War, mainly in the United States, Canada and Australia.

This generation emerged in the era of globalisation, marked by capitalism and consumerism, the hippie and feminist movements and social politics, factors that influenced their way of acting and thinking.

They have a stable standard of living and place great importance on experience. They are little influenced by brands at the moment of purchase and prefer quality to quantity. They are firm in their decisions and prefer high-quality products.

Generation X

Generation X are individuals born between the 1960s and 1980s. They have a revolutionary outlook, largely because they were part of historic moments such as, in Portugal, the 25 April revolution.

This generation places great value on financial stability and professional advancement. One of their main characteristics is measuring personal success by acquiring tangible assets, such as property and cars.

Generation Y

They were born between 1980 and 1990 and grew up connected to the internet and social media. It is a generation passionate about productivity that is always looking for a better balance between professional and personal life. They care about well-being and value health.

Generation Z

This is the generation born between the 1990s and the 2000s in the midst of a technological boom. They frequently look for new opportunities and to collaborate with other people.
They have a strong entrepreneurial energy and like to make a difference in society. They value experiences more than material goods.

Generation Alpha

They were born from 2010 onwards in the midst of the digital age and learn to use technology easily. It is the generation considered the most independent and open to change. It is considered the smartest ever, thanks to access to tools and stimuli that others did not have.

Getting to know the various generations in a society and their characteristics is extremely important in business, and one of the main factors for success.

Fábio Jesuíno – Startup Blog