The digital agency 3WX, a pioneer in digital marketing in Portugal with a growing international presence, has created another technological innovation using artificial intelligence.

The new tool, which will help companies predict consumer trends, get ahead of their competitors in the market and grow in their field of business, is an algorithm that allows companies to analyse their audience's online behaviour in concrete terms.

The idea is simple and effective: by implementing and using this algorithm, companies can analyse their audience's online behaviour in full. How? Through their online traffic, what they view, what they search for, what information they consume, among other things, which reveal more about where their target audience spends the most time online. With this data, the company can identify business opportunities in a given service or product.

So, with the help of this algorithm, companies can improve their digital marketing campaigns. In other words, with this resource companies can get to know their target audience better, win new customers and keep existing ones.

Fábio Jesuíno, CEO of 3WX and the mind behind this innovative new digital tool, believes that «predicting trends is one of the most important challenges in a business strategy, which is why we developed an advanced algorithm to help companies with this task.» He adds that, in practice, «by using artificial intelligence we are able to improve the results obtained and predict user behaviour more accurately.»