Agriculture has been evolving technologically and becoming increasingly digital, following the trend of other economic sectors.

An increasingly global future, characterised by a complete digitalisation of economic flows. Digital transformation has given rise to a new reality that has changed business practices and improved competitiveness.

Today the agricultural market shows very high levels of economic growth, becoming one of the main sectors of the world economy.

With the permanent growth of the global population, demand for food will increase very quickly, thus creating several challenges and opportunities in food production and making this sector one of the safest and most profitable in terms of investment, attractive to investors from the most diverse areas and with great potential for improvement in terms of innovation.

Considering that two thirds of the water used by humans goes to agriculture and that it accounts for the largest proportion of land use, it is extremely important that the 4.0 revolution also involves more sustainable production, with the aim of reducing agriculture's impact on the environment. An agricultural revolution characterised by a global need to improve production processes, making them more efficient.

Agriculture has not yet reached its full potential in technological terms, but it has been evolving, largely because of results that amply prove the value of investments linked to digital transformation. An evolution that brings a global benefit, with a significant social impact.

Agriculture 4.0 is already showing positive results, using technologies that make it possible to monitor everything that happens in the field, to see sales in real time anywhere in the world and to implement digital marketing strategies for success, optimising the activity and thereby gaining financial resources to be reinvested.

Even with proven data on the benefits generated by this revolution, there is still a lot of resistance to implementing the processes, largely due to a lack of knowledge of the opportunities created and also fear of using these technologies.

The agriculture 4.0 revolution has arrived and is here to stay, and its impact is already being felt around the world. Portugal and its farmers are the main drivers of this revolution and I am convinced that in the future we will have companies in these areas that stand out on the global market. In the future of the global economy, agriculture will be one of the main sectors of growth and innovation.

Fábio Jesuíno