We attended on 12 and 13 March in Barcelona, Europe's largest professional digital marketing and e-commerce event.

It was a trip that let us see the best of what is being done in the digital field in Europe. We were very surprised to discover a series of innovations being successfully implemented, especially in online shops.

We highlight the Mamis Digitales project, which aims to turn mothers into the best online community managers and put them in touch with companies that need their services. We attended the first presentation at “The Main Theater” by Ilya Shirokov, co-founder and CEO of JOOM, an online marketplace for products of Chinese origin that is breaking sales records. Ilya Shirokov, the creator of Russia's first social network (Moi Krug), spoke about how to start selling products to millions of mobile consumers using social media, and also about best practices to adopt on blogs, which are highly recommended for content creation professionals looking to influence sales.

On the second day there was the Masterclass “The keys to retail success in the digital age”, given by Jorge Mas, CEO and founder of Crearmas, one of the leading experts in this field in Europe, who spoke about the rapid changes in consumer habits and the innovative strategies that should be implemented. He also discussed some success stories.

They were two very productive days, a unique opportunity to learn about and get to know new realities in digital marketing and e-commerce.

Fábio Jesuíno – Startup Blog