Being creative means thinking differently, being original. It is the creators of ideas who believe they can change the world, and they are the ones who actually do.

Creativity makes a difference as a human capacity responsible for great changes and transformations. Creativity is largely responsible for the evolution of humankind.

Through reflection and silence we can find the paths to creativity. Anyone can develop and train this quality; this useful superpower is within everyone's reach and works in the most diverse situations.

Creativity can be stimulated through a process involving three actions. The first is attention, which refers to the moment when an individual sees an opportunity or a problem. The second is escape, where the person stops thinking about the present reality and opens their mind. Lastly comes movement, where the individual explores their imagination, generating new ideas and making unprecedented connections.

Another way of stimulating creativity is brainstorming, a group or individual technique in which mental exercises are carried out to explore the potential of ideas with little risk of inhibiting attitudes. It was popularised by the advertising executive Alex Faickney Osborn. The format is carried out in three distinct phases: the first is where ideas are generated, the second aims to clarify the processes, and the third is the evaluation of the ideas proposed.

It is important to change the way we look at things; our routines often create monotony, inhibiting our imagination. It is important to imagine contradictory approaches and in this way encourage thinking about the impossible, the unattainable, the unequalled, leaving behind the limiting box of our thoughts and thinking outside it, exploring new horizons through a forest full of obstacles.
Those who reach high levels of creativity manage to create ideas with great impact on society; they are the ones with the ability to change the world. Unafraid of making mistakes and accepting the risk of not being understood, they are ahead of their time, the true creators of the future, realistic dreamers of unmatched courage. The age of creativity has arrived.

Fábio Jesuíno – Startup Blog