Tourism has grown in Portugal in recent years, standing out as one of the main sectors of economic activity.

Our country has been mentioned in international publications as a destination of choice because of its unique characteristics, which has contributed to an increase in investment and exports.

Large hotel chains and tourist destinations make permanent, large investments in Digital Marketing, making it their main means of communication, something increasingly present in smaller businesses too, such as rural tourism, local accommodation and restaurants.

This trend is related to the fact that people use internet and social media searches to plan their own trips, without resorting to traditional travel agencies.

Most companies in the tourism sector have a website and an active presence on social media, but given the current landscape, there is an enormous flow of information and a lot of noise, making it increasingly important to stand out from the competition and thereby reach a prominent position.

For this reason it is very important for companies in the sector to have a well-defined Digital Marketing strategy for their business; this is a decisive factor for their success.

Fábio Jesuíno