Soon, eighty per cent of internet traffic will be generated by video, highlighting its importance in the digital marketing strategies of companies and organisations.

According to a recent study published by Cisco, in 2019 the volume of digital data circulating online will continue to grow very strongly, with video being the main driver.

Creating quality video content adapted to audiences is decisive for achieving good results. Giving people what they want to see is a determining factor in standing out from the crowd.

The importance of creativity as a differentiating factor makes a video unique and a medium with great impact on the public.

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Fábio Jesuíno