Most Portuguese companies do not comply with the legislation that obliges them to obtain users' prior consent before installing cookies.
Cookies are files stored on the device by the browser; these files contain information related to the user's preferences and are completely anonymous. Cookies allow faster and more efficient browsing.
The so-called “cookie law” currently in force is the name given to the European ePrivacy directive, adapted in Portugal by Law 46/2012, which means that any website in European territory must notify users and obtain their consent before using cookies.
Several recent studies conclude that the law is far from being enforced.
Non-compliance with current legislation is punishable by fines that can range between five thousand and five million euros.
To ensure compliance with the law, get in touch with us.
Fábio Jesuíno
- Written by: 3WX Digital Creative Agency
- Published on: 01/04/2016
- Tags: Law 46/2012, Cookie law